Voter Participation helps build a stronger Georgia
Real information about the May primary Election, shared by people you trust.
The Problem: Primary elections help shape Georgia’s future. Yet participation is low. People often lack clear, accessible information about how the process works and why it matters to their lives.
The Solution: May Matters addresses that challenge by equipping trusted leaders across the state with simple, nonpartisan educational resources. Through businesses, associations, chambers, faith communities, and civic organizations, this information reaches people through the networks they already trust.
No ads. No jargon. No candidate endorsements. No political advocacy.
You’ve been chosen as a Georgia Leader
By signing up below, you’ll have early access ahead of the statewide release to tools, trainings, and coalition calls.
The primary is where decisions are made
Primary elections determine which candidates appear on the November ballot, and, in many cases, who ultimately represents your community.
Yet many people:
Don’t know when the primary is
Don’t understand how it works
Don’t realize how much it shapes daily life
May Matters helps close that gap by equipping trusted leaders with simple, nonpartisan information they can share with their networks.
Information moves through people, not campaigns
How May Matters Works
Most civic efforts try to reach millions through advertising, media, mail, and social platforms.
May Matters takes a different approach.
We equip trusted leaders with clear, ready-to-use resources they can share through the channels they already manage.
Trusted messengers include:
Employers and workplace leaders
Faith leaders and congregations
Chambers and professional associations
Nonprofits and community organizations
Schools and universities
Sports and arts communities
When information comes from a trusted source, people pay attention.
When it’s easy to share, it spreads.
Be first to access May Matters
Official launch coming soon
Everything you need to help your network understand and participate in Georgia’s primary elections.
Sign up below to receive early access to:
Tools and communications templates
Leader trainings
Key dates and deadlines
Coalition updates and events
About May Matters
May Matters is a nonpartisan coalition of business, faith, nonprofit, and community leaders across Georgia.
Members share a common belief: trusted relationships are more effective than ads, algorithms, or headlines when it comes to helping people participate.
May Matters is led by In Good Company in partnership with Georgians United.