The Runoff Turnout problem
Why Runoffs Matter
A plain-language explainer trusted leaders can share with their communities.
Why the June 16
Runoff Matters
Runoffs often receive less attention than November elections, but they can play an important role in deciding who moves forward on the ballot. The June 16 runoff includes races that will shape representation for communities across Georgia. Here is what trusted leaders need to know, and what their networks may need help understanding.
Why runoffs are easy to miss
Runoffs can be hard for voters to track. The timeline is short, the election gets less attention, and many people are not sure whether they are eligible to vote or what is on their ballot. Clear information from a trusted source can help close that gap.
drop in turnout from the May primary to the June runoff. When participation falls, fewer voters help decide which candidates move forward.
Source: Georgia Secretary of StateHere is what low turnout means: When fewer people participate, a smaller group of voters helps determine who moves forward. That is why runoff reminders matter. A simple, nonpartisan message from a trusted leader can help more people understand the election, check official information, and make their own plan to participate.
Why trusted voices matter
People are more likely to pay attention to information when it comes from someone they already know and trust. Employers, chambers, faith leaders, nonprofit directors, neighborhood leaders, and peers can help make the runoff easier to understand by sharing clear, nonpartisan reminders.
of people trust someone they know as much as a scientist to tell them the truth. That is why trusted messengers can play an important role in helping people find clear, credible information.
That is why Georgia Matters exists. Georgia Matters does not tell anyone how to vote. We help trusted leaders across Georgia share clear, accurate, nonpartisan information about the runoff with the people they already reach.
Employers, faith leaders, nonprofit directors, chamber executives, neighborhood leaders, and peers all have a role to play. Georgia Matters gives you the tools to share runoff information easily, confidently, and without stepping into candidate or party politics.
