MAY Matters
In Georgia
Countdown to our Primary election
Your community trusts you. Help them participate in May elections.
Real information about the May primary, shared by people they already trust.
You know people. They listen to you. May Matters gives you simple, nonpartisan tools to help them show up informed on May 19.
No ads. No jargon. No candidate endorsements. No political advocacy.
Why May 19 is the one that counts.
Most Georgians miss the primary for three reasons: they don't know when it is, they don't understand how it works, and they don't realize it shapes their daily life. That's what May Matters fixes.
Those races determined who appeared on the November ballot — not who led in the polls, but who voters actually got to choose from.
Source: Georgia Secretary of StateWhy the primary matters: In 2024, 40% of Georgia state legislative races had just one candidate on the general election ballot. No competition. No real choice. In those districts, the primary was the only election that mattered. Win the primary, win the seat. That means May 19 isn't the warmup. It's the election. And with turnout this low, a small number of votes decide who represents your community for the next two years. Source: 11Alive
Information moves through people, not campaigns.
of people trust someone they know to teach them about elections — more than any ad, article, or algorithm. That's why we built this model around people, not platforms.
Source: 2024 Edelman Trust BarometerHow Our Model Works
Nonpartisan election education through trusted relationships — not ads, algorithms, or headlines.
Step 1
We equip
trusted leaders
We find and activate business, faith, and community leaders.
We give you the tools — messaging, graphics, ready-to-use materials.
Get informed.
Step 2
Leaders reach
their people
Share clear, simple election info in your own voice and brand.
Emails, events, apps, tent cards — whatever fits your community.
Share in your voice.
Step 3
People
show up
When someone hears from a person they trust, they act.
More people informed. More people ready. More people voting.
Activate your community.
Here's how you help.
No political experience needed. No extra time. Just tools that work.
Grab the toolkit
Everything is already prepared — messages, graphics, and key dates. Just pick what fits your audience.
Share it your way
Email, text, social, a quick mention at a meeting. Use the channels you already have.
People show up
When someone hears from a person they trust, they're more likely to act. That person is you.
Who are you bringing along?
Pick the role that fits and we'll give you exactly what you need.
Friends & Family
You don't need a big platform. You just need a few people who trust you. A text or a reminder goes a long way.
Find Your Toolkit → For EmployersWorkplaces
Your team already looks to you. Sharing nonpartisan voting info is a simple extension of that — and it fits within any HR guardrails.
Find Your Toolkit → For Faith LeadersFaith / Community
Your congregation trusts your guidance. Helping them navigate May 19 is an extension of the care you already show.
Find Your Toolkit → For OrganizationsNonprofits
You reach people others don't. A few shared messages through your existing channels can make a real difference.
Find Your Toolkit →Who we are.
May Matters is a nonpartisan coalition of Georgia leaders who believe one thing: people listen to people they know, not campaigns.
We're here to make civic participation feel simple, not stressful. No candidates, no parties, no persuasion — just clear information shared through the networks that already exist.
May Matters is led by In Good Company in partnership with Georgians United.
Nonpartisan by design. We don't take sides. Ever.
People first. Your network is more powerful than any ad.
Georgia specific. Every link goes to an official Georgia source.
Free. The toolkit costs nothing. We just ask that you share it.