The Georgia Matters
Runoff Election Toolkit.
Let’s get to work.
You’re in. Everything is ready. Messaging, graphics, key dates, and guardrails built for trusted leaders like you. Help your community understand the June 16 runoff in five minutes or less.
Everything You Need to help others understand the runoffs.
Your community looks to you for guidance — and what you share with them before June 16 can genuinely make a difference. Georgia Matters has done the heavy lifting. The research, the messaging, the graphics, the guardrails. All of it is ready. Your job is to share it in the voice your community already trusts.
Your Voice Can Move People.
races across Georgia are headed to the June 16 runoff. Most people have no idea. A simple reminder from someone they trust can change that. Source: Georgia Secretary of State
Georgians voted in the 2024 primaries which means millions of your neighbors sat it out. That’s not apathy. That’s a gap you can help close. Source: Georgia Secretary of State
of people trust a peer as much as a scientist. Your email, your text, your mention at a meeting it lands differently than any ad. That’s your superpower. Source: 2024 Edelman Trust Barometer
Runoff elections are easy to miss. Turnout is low, the window is short, and most people don’t even know one is happening. But when trusted leaders share clear information, people pay attention. Here’s what’s at stake and why your network matters more than you might think.
Everything’s Ready for You.
Six sections. We built it all — you just show up and share. Start anywhere. Use what fits.
Key Dates
Every important runoff deadline with one-click calendar downloads.
Go →Messaging
Copy-paste messages for every stage of the runoff campaign, by audience.
Go →Graphics
Ready-to-share social, email, and print templates sized for every platform.
Go →Events
Host a runoff briefing, ballot preview, or community voting event before June 16.
Go →Coalition Call
Join calls with other Georgia Matters leaders to coordinate runoff outreach.
Go →Get Help
Questions about the runoff or the toolkit? We’re here. Reach out anytime.
Go →A Few Simple Rules.
Stay Nonpartisan
Help people understand the process, not influence their choices. No candidate names, no party positions.
Inform, Don’t Persuade
Give people the facts they need to participate with confidence. That’s the whole job.
Use Official Sources
Always link to mvp.sos.ga.gov or sos.ga.gov for Georgia-specific election information.
Know the Deadlines
Voter registration for this runoff has closed. Focus your outreach on early voting (June 8–12) and Election Day (June 16).
Respect Your Role
You’re sharing civic information, not running a campaign. That distinction protects you and your organization.
Go at Your Pace
Any action counts. One email. One social post. One conversation. There’s no single right way to do this.
Four things that make sharing more effective.
Make it personal
Add one sentence in your own words before the copy-paste message. Even “I wanted to share this with you specifically” changes how it lands.
Lead with why it matters
Start with the reason before the ask. People pay attention when they understand why something is relevant to them. One line about why you care goes a long way.
Keep the bar low
Emphasize that even one share makes a difference. The ask is “get informed,” not “do everything.” People act when the first step feels small.
Follow up once
A single gentle follow-up a few days later doubles response rates. Something as simple as “Did you get a chance to look at this?” is all it takes.